Improving nutrition for 150 million people

9 December 2014 - 

Walk into a pharmacy, small shop or supermarket in Abidjan, the largest city in Cote d’Ivoire, and you’re likely to see Marie Konate’s brightly coloured children’s cereals for sale. Marie’s company Protein Kissèe-La  (PKL) gets feedback from customers bi-annually but most don’t comment on the fact that they contain 11 vitamins and seven minerals.

Women going to the market in Cote d'Ivoire

Women going to the market in Cote d'Ivoire. © Unsplash

"Customers might feedback that the cereals are too sweet, or not sweet enough," she says. "Or parents who buy our cereals for under-fives comment on how they can see their children growing, but they don’t mention the vitamins and minerals."